General Mills Cereal Announcement and Coupon

General Mills Cereal Announcement and Coupon (at bottom)

General Mills recently announced their intentions to lower sugar content in their cereals that are currently marketed to children 12 years old and younger.

Their goal is to have the grams of sugar per serving to a single digit number.

I applaud General Mills for stepping up and trying to do the right thing by reducing some of the sugar from our children’s diets. With the childhood obesity rate being so high we have to manage the sugar in our kids diets and this will help!

As a father, I know there are times when life doesn’t give you the time to always prepare a healthy breakfast for your children. Often times we have to reach for the convenience of that cereal box or frozen waffles. At least now I know the box of cereal my children are reaching for is healthier because of the reduction in sugar!

Here is some information from General Mills I also found interesting:

Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children’s diets.

Other cereal benefits:

• Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children’s diets.
• Ready-to-eat cereal is the No. 1 source of whole grains in a child’s diet today.
• More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.

Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.

For more information about kids and cereals, please visit Cereal Health and Wellness.

General Mills cereal printable coupon (Internet Explorer only) – Save a $1.00 on select General Mills cereals.

* Information was provided by General Mills through MyBlogSpark. All Opinions are my own. Four free cereal coupons were also provided.